Having leaflets as a part of your marketing strategy is a good decision but all your efforts go waste if you don’t adopt the right leaflet marketing strategies. In this post by Prestige Creative-the premium company for estate agency marketing we will read some expert tips to design and distribute leaflets so that the prospective customers take notice of it.
Three most important things for success
Your leaflets should offer three things if you want the prospective customers to take notice of it. These are:
- Offer: Give your prospective customers an opportunity that would interest them
- Incentive: give them a reason to act “now”
- Action: Your leaflet should explain the customers how to take action.
These three attributes will make your leaflets stand out as well-planned, well-written sales tool and will encourage your customers to act. No matter how well planned and attractive your leaflet may be, it's difficult to build a relationship with the prospective customers if you can't get them to contact you.
Before you go ahead with your estate agents flyers, it is very important to conduct a thorough research and know your target market. It is very important to know who you will be targeting with your leaflets and what your message will be. You need to decide whether your leaflet will be aimed at potential customers, existing customers or intermediaries.
Attention grabbing headline
After you have identified what’s important to your readers and what selling point will your leaflet contain, create a short, catchy headline that will persuade your potential customers to read on.
It is a popular saying that ‘a picture can say a thousand words’. So, use the power of images in your leaflets. Choose only those images that spreads positive message about your business. Pictures can make your leaflet more eye-catching and helps the prospective customers to form a positive opinion about your business.
Marketing is an art. Once a business understands what the customers want and how to keep them intrigued, all the marketing efforts pay off. So what are you waiting for? If you own a real estate business and looking for the best estate agent flyers, contact Prestige Creative, by visiting their website-http://www.prestigeprint.biz/